At Xinova, I helped to build a new platform to facilitate innovation, bringing together our network of innovators with our customers needing to innovate.

• Owned the design and UX of network engagement, leading projects like helping members set up a “storefront” profile, onboarding new members, encouraging profile completion, and creating a referral program. Doubled to tripled the percentage of active users with specific profile data points, increasing our knowledge of our members and the expertise they have.
• Designed a complex workflow process for our Xinova platform, approached using systems thinking, breaking down the architecture elements, how things are interconnected, and the mental model in which users approach the system. This solution was designed with scalability in mind, and implemented for lean market validation.
• Led a design team initiative to translate our ambiguous company vision into a design vision and proposal to provide our company a common foundation for discussions.
• As team lead of our product designers, I guide the team to work collaboratively together, ensure the success of individuals and the team, and help oversee the coordination of design efforts across multiple projects. I also help to identify opportunities for our team, working with leadership to help formulate and execute our product vision.

Onboarding New Members

Creating a minimalist, MVP version of the first-session experience to introduce new sign-ups to Xinova, collect data to support our business value, and help them get started.

Focus areas: user engagement, data collection, persuasive design, content design, end-to-end design

Member Referral Program

Creating a referrals program to incentivize our members to introduce us to people they know to grow the network and to increase the number of valueable contributions by members.

Focus areas: user engagement, finance integration, messaging & notifications, persuasive design, content design, end-to-end design

As part of the Data Protection Cloud group, I designed solutions for cloud data storage and protection hardware and software products.

• Re-established a UX team within the Data Protection Cloud group, and served as lead UX designer, leading the design on a number of projects, as well as managing the UX resources across all of our projects.
• Led the design of a platform that was used among many different data storage and protection product teams and users. Challenges included designing for a very broad user base, with various use cases and needs, and with reuse and standardization in mind. Researched and collaborated with other internal teams to understand how they would be using the platform for their products. Designed the portal UI to provide a seamless and integrated experience for our users, allowing them to monitor their entire solution at a high level, as well as drill down into specific services and products as needed.
• Worked with the team to publish an online design library for teams integrating into the platform. This included building a style guide and collaborating with another designer on creating a pattern library.
• Designed cloud data protection products that were built into the platform, working closely with the product managers and development teams. This included designing a first-time setup flow for deploying the protection product, which involved turning a complex and multi-channel experience into a simplified and easy-to-understand process. This project included a heavy focus on content design to ensure that the directions and explanations were easy to understand and consistent with the messaging and terminology used across other business units.

Cloud Portal's Design System

Building a design system from the bottom up to support a platform-as-a-service product offering, providing a pattern library, design principles, and style guidelines to support other development teams.

Focus areas: design systems, IxD, visual design, content design, project management, developer tools, PaaS

• Provided UX and design support for the Seattle-area startup, EchoQuake. My contributions spanned across the business and included product design, app prototyping and design, website design and development, and business and marketing materials.
• Provided design support for the Seattle-area, health startup, Solomomo. My contributions included prototype designs for an in-home tablet product for a 16-point skin analysis tool, as well as the design and development of a marketing website and materials.

Skin Health Monitoring Device

Designing a proof-of-concept prototype for an early-stage startup. This is a tablet based, smart product that features a specialized attachment to analyze your skin. The product leads the user through a series of steps to analyze 15 points on the face, allowing the user to understand and monitor their skin health.

Focus areas: hardware & software integration, data analysis & visualization, marketing, end-to-end design

WDS focused on improving the customer experience of purchasing and owning a mobile phone, through the insights and operations of call centers, retail purchase and support products.

• As sole designer and evangelizer of great UX across the company, I provided design consulting for our product development teams, as well as led the design as an embedded resource.
• Led the design of products in many different spaces including ecommerce, support software and data analytics products, and across multiple channels including retail stores, call centers, online websites, web apps, and mobile Android and iOS. The products spanned both internal and external facing products, B2B, B2C, and B2B2C.
• Integrated continuous user research into our process. This included establishing monthly standing usability tests as a quick and dirty means of getting user feedback on a regular basis. Frequent research and design testing was also undertaken in the call centers, in keeping with our Agile development process. I also led a generative research initiative that utilized ethnographic observation and interviews of retail associates within stores selling mobile device products, visiting 17 stores across 3 markets, and interviewing 26 retail associates. The results of this research provided the basis for our product roadmap.
• As the only team member located in the U.S., I essentially operated in a remote manner as I worked with product development teams that spanned the globe. I adjusted my process to utilize specific communication methods in order to bridge large time difference and proximity gaps.
• Collaborated closely with all areas of the business. I worked with our multimedia team to create visual designs that were both usable and delightful, and closely with our product managers to understand our users through research and analytics.

App for Mobile Support

Updating the design of our iOS and Android apps that provide support to consumers with mobile phone issues in order to make the right info available, align the OS experiences, and improve the usability and delight of using the app.

Focus areas: iOS and Android design, simplify complexity

Retail: Recommend Device & Plan

Creating an online experience for retail associates and consumers to browse and select the right mobile phone and plan based on their needs and wants.

Focus areas: e-commerce, recommendations, comparison shopping

I was part of the Interactive Newspapers Group at E.W. Scripps, which managed online and mobile news sites for newspaper locations across the U.S.

• Designed and maintained large-scale content sites. Our products spanned both desktop and mobile spaces.
• My primary focus as interaction designer had me helping define the strategy and requirements for our products, creating effective and engaging user flows, and structuring intuitive and accessible information architecture.
• As a secondary responsibility, I led the visual design of our products, both through original design creations and the delegation and direction of outside resources. I also frequently helped with development, using HTML, CSS, jQuery, and front-end templating in Django to execute designs.
• I was involved in a division-wide strategic initiative committee on SEO for our products.
• Some of the more varied projects I worked on included integrating game dynamics and personalization into the news reading experience, a social iPhone app targeted to fans at high school football games, an interactive TV app for traffic reporters on-air, and an alarm clock mobile app integrating news and weather into the wake-up routine.

Alt Weekly Entertainment Site

Setting up a new digital entertainment news site using our templated infrastructure and applying visual design to fit branding.

Focus areas: consumer media, applying branding, visual design, front-end coding

App for Highschool Football Spectators

Designing an iPhone app targeted to fans of highschool football, allowing them to interact with other fans, share their excitement, and keep updated on the games.

Focus areas: iOS design, user engagement, user generated content, social media, end-to-end design

Alarm & News App

Designing an alarm clock app for the iPhone that wrapped our news content into the wake-up experience. This provided users with the news and information they wanted when they woke up, and the business a new means of hooking users into our content in a habitual manner.

Focus areas: iOS design, end-to-end design